Have you ever taken off a piece of technology not because the battery died, but because you just couldn’t stand wearing it for another second?
Maybe it was the strap digging into your skin while you tried to sleep. Maybe it was the incessant blinking light in a dark room. Or maybe it was the quiet, nagging feeling of being measured and judged by a device that had no real understanding of your life.
If that sounds familiar, you’re not alone. For too long, the world of wellness technology has followed a simple, flawed playbook: build something for a default user, and then maybe—just maybe—tweak it for women.
At Cirdia, we started with a simple, personal conviction: it doesn't have to be this way. I began with my own experiences and frustrations, talking to friends, colleagues, and other founders about this gap in wellness tech. I wanted to validate the idea before a single line of code was written or a design was sketched.
Those early conversations confirmed the hypothesis. Armed with that conviction, we created an initial design for a more thoughtful wellness experience. But we knew that a design without real-world validation is just a theory. So before we went any further, we took that design out into the world and started asking questions.
You Are Sharpening Our Focus
The response has been overwhelming, and our team is reading every single survey answer right now. The results are not just validating our direction—they are sharpening it in real time. Your experiences are confirming our core ideas and are becoming our blueprint for every refinement we make.
The patterns are impossible to ignore.
You’ve been telling us about the fundamental need for comfort. Nearly two-thirds of you shared that your current wearables become a nuisance, especially at night. As one woman so perfectly put it:
“I gave up on sleep tracking because having a bulky watch on my wrist was more disruptive to my sleep than anything else. I just wanted it off.”
You’re also telling us about the constant annoyance of data overload. You want to feel supported by technology, not managed by it. You want insights, not a new list of things to feel guilty about.
“I don’t need another app telling me I failed. I need technology that quietly supports me in the background, understands my rhythm, and doesn’t demand my constant attention.”
These two themes—the physical discomfort and the mental annoyance—are the bedrock of our mission. Your feedback is giving us the confidence and clarity to move forward.
Our Commitment: Support Without Intrusion
Your stories are why Cirdia is built differently.
It’s why we have two separate devices. The Day band is built to support your active life, from the workplace to a workout, while the Night band is designed with a singular focus: your rest. Its minimal, low-profile design is comfort-forward, using a breathable material that rests gently against your skin, so nothing gets in the way of the deep rest you deserve—even as you turn over in your sleep.
It’s also why our app is designed to be simple, not basic. It’s built to give you meaningful insights when you ask for them, but to stay out of your way when you don’t. We believe technology should serve your life, not the other way around.
We’re not here to tell you how to live. We’re here to build tools that help you live better, with more ease and less friction.
Go Deeper: Join the Inner Circle
This process of listening is just getting started, and it’s the most important part of building Cirdia. Reading your survey responses is one thing, but we want to go deeper with those of you who are as passionate about this as we are.
For those who want to have a real impact on our features, design, and philosophy, we’re creating something special. We call it the Cirdia Inner Circle.
The Inner Circle is a dedicated community where you’ll get a behind-the-scenes look at our process, be the first to participate in private UX tests, and have a direct line to our team. It’s for those of you who are nodding your head as you read this, thinking "finally."
If you believe in what we’re building and want to help shape it, you’re exactly who we’re looking for.
Click Here to Join the Cirdia Inner Circle
Thank you for being on this journey with us.
With gratitude,
Mary